TARGET
2022-2024
I worked at Target for 2 years and had the amazing opportunity to get to work on so many different categories including dresses, woven tops, knit tops, leisure, swim and sweaters! In this role I really worked on developing my design and leadership skills. I learned how to not only work with international and domestic suppliers, but how to create a strong working relationship with them. I also built upon my fabric development skills and worked to develop strong franchise fabrics that were market relevant for many years, like ButterBliss. I also developed my trend forecasting skills by analyzing Runway and translating the big trends for our young adult targeted brand. One really fun project that I got to spearhead was the Wild Fable Gameday collection. I was able to identify a white space market for Gen Z and worked closelt with my merchant partner to bring the idea to life in stores. My improved design skills were seen in an overall increase of sales across every category that I worked on, including dresses bring up 110% to LY and leisure being up 75% to LY.
